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Internet As A Farm Income

June 28, 2010

“Where parked my guests if I buy a house in San Francisco? Is it worth the commute to San Francisco to live in Palo Alto? What is the price of a parking space in Pacific Heights? “These questions, along with their answers, are a small sample of common content in the latest batch of real estate portals that have been pointed to new trends of what has been called Web 2.0 means a fresh, revolutionary way to understand what is Internet and how to leverage the full potential of the communication network user is asking or responding to other users in a common meeting point: the real estate portal, which is converted by the constant feed of content from its visitors and the integration of information and functionalities from other portals in a powerful tool in the service of more informed decision to buy or sell at the most important commercial transaction most people tend to carry over his life: that related to your home.
But … what is Web 2.0?

Web 2.0 is the term coined by Tim O’Reilly in 2004 to refer to a second generation of web sites characterized by greater interaction with and among users, which aims to facilitate creativity, collaboration and information sharing among users. Not so much a new language or to a new protocol, but a new way of understanding the Web and use all its features.

If the first generation Web sites were characterized by a centralized creation and dissemination of content, the company decided it wanted to include on their websites, creating content and functionality, and publishing your pages through a web hosting disseminate them to a maximum through newsletters and bulletins, “web 2.0 sites are characterized mainly by the integration of content and functionality from other websites (eg Google Maps, Google Earth, YouTube, etc..) and that users acquire a role protagonist having multiple ways to generate feedback or feedback that is integrated, as additional content in the actual development of the website, enriching it.

The actual creator of the World Wide Web, Tim Berners-Lee, disagrees with the concept of Web 2.0 because, he argues, all these potentials were present in the concept of network communication that gave birth to a Web as we know it today. Were the companies said, which moved to the Web a one-way communication model be missed greatly the possibilities of new media. Indeed, firms in the economy larillos and cement (brick & mortar) accessed the Internet reduces the role of their web sites a window dressing on the same supply line that connected through other offline media: TV, newspaper , radio, outdoor advertising, direct marketing … but that did not use all the potential of the Web: multidirectional communication, information integration and functionality, enabling data sharing among users …

It took several years of experimentation, a boom and subsequent crash of the dot coms and maybe a whole new generation of professionals whose careers have developed since the beginning with the Internet as part of the integrated scenario management positions in companies , so that finally we got to really understand what is meant by concepts such as “communication network” and we began to see the development of business models that take advantage of this potential.

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